In today's competitive markets, marketers have to be equipped with not only traditional marketing approaches, but also with technological solutions which can help them realize their marketing campaigns ideas. Organizations are increasingly looking for techno-marketers who can work in collaboration with other organizational functions to enable the close co-operation between marketing functions and the IT department. The (Chief) Marketing Technologist is a person who has a deep understanding of marketing and its goals as well as the capability to develop integrated solutions and talk to counterparts on an equal footing - be it the IT department or an external solutions provider. As inc.com puts it 'Naturally, the person best suited to collapse the marketing and technology functions within your company is someone who has been trained to handle both. Today, this is somewhat of a rare skill set'.
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